Don't focus on Google alone

Digital marketing is not limited to just Google. While Google is a major player in the digital marketing space, there are many other channels and platforms that can be used as part of a digital marketing strategy. Some examples of other channels and platforms that can be used for digital marketing include:

• Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest
• Email marketing
• Content marketing (e.g., blogs, articles, videos)
• Influencer marketing
• Affiliate marketing
• Display advertising (Eg. Banner ads)
• Mobile app marketing
• Retargeting

These are just a few examples of the many channels and platforms that can be used for digital marketing. By using a mix of different channels and platforms, you can reach a wider audience and effectively promote your business or website online.